2010 Video Roundup - Gruff Rhys - Shark Ridden Waters

Gruff's lead single off next year's album "Hotel Shampoo" immediately lodged itself straight into my brain and has refused to leave since. In fact the song is so good, he played it twice at his solo gig recently, first just on the acoustic and then second time round with the backing track on vinyl and also a series of loops, pedals and all sorts of random instruments. Anyway, the video deals with a man so blinded by social networking that he doesn't notice anything else going on around him, but despite the technology still manages to have the feel of old school European art house movie and stars himself and also French actress Roxanne Mesquida

dir. Peter Gray